// ETERNALABS · Your creative laboratory
You bring the idea.ETERNA helps build the brand.
A creative laboratory for brand identity, strategy, visual direction and campaign concepts—guided by ETERNA, your AI Creative Director and Mentor.
Elements are usage units for eligible paid creation. Your purchase includes its specified creative access and allowances; review the Element cost and approve each run.
Meet ETERNA ↓Bring your idea
Describe what you want to build.
Create with ETERNA
Develop your brand strategy, identity or creative direction.
Use Elements to build
Choose an eligible workflow, review its Element cost and approve the run.
// Elements & memberships
Two ways to
Option A · One-time Elements
"For a project you want to bring to life."
Choose a defined Element package with its included chats and research answers. No monthly billing; purchased Elements do not expire.
BUY ELEMENTSOption B · Monthly memberships
"For the brands that keep creating."
Choose recurring monthly Elements, finite ETERNA chats and research answers, and eligible AI Connection Vault slots. Monthly Elements expire at the end of their billing period; connected providers may bill separately.
Explore membershipsCompare current prices and full benefits in the Supply Room. ETERNA Discovery Mode is free to explore. Motion workflows provide video direction and prompts—not native finished-video rendering.
The intelligence behind your laboratory
Meet ETERNA.
Your Brand Architect clarifies the identity. Your Creative Director shapes the brief and prompt. Your AI Mentor explains the techniques, so you can refine your work with confidence.
01 · Discover
She understands your vision.
ETERNA helps you define your audience, brand personality, positioning, and purpose.
02 · Create
She directs the creation.
Learn the approach, get a production-ready prompt, and copy it to your chosen AI tool. Eligible members can use supported connections with separate provider billing.
03 · Evolve
She helps your brand grow.
Save approved Brand DNA and prompt packages, refine your results, and carry a consistent direction into each new idea.
Every creation needs energy.
ETERNA provides the intelligence and creative direction. Lab Elements power the eligible creative operations that bring your ideas to life.
Create individual assets with one-time Elements, or subscribe for recurring creative capacity.
// What can you create?
From an idea creative world.
With ETERNA guiding your vision, your laboratory becomes a place to develop more than individual assets.
"Every extraordinary creation begins with something simple. Watch what happens when we add a little chemistry."
Brand Identity
Give your idea a name, a voice, and an identity.
Visual Design
Create visuals that make people recognize your brand.
Creative Content
Find the right words to tell your story.
“A lone explorer discovers a civilization hidden beyond the stars.”
Cinematic Teasers
A lone explorer discovers a civilization hidden beyond the stars.
Imagine what we could create with
Start your experiment →// ETERNA Motion Lab
Direct your next production.
Turn your idea into an AI-ready video production plan with ETERNA. Understand the camera, lighting and pacing choices behind your prompt — not a promise of rendered video.
Opening · 0s
Slow push-in on the product
Reveal · 4s
Light sweeps across the brand colours
Signature · 8s
The brand mark settles into frame
Illustrative storyboard stills from ETERNALABS artwork — not generated video.
01 · Describe
Tell ETERNA the moment you want to see.
02 · Direct
She prepares a production brief and provider-specific prompt using one eligible included ETERNA chat, not Elements.
03 · Copy & Create
Copy the prompt into your chosen tool, save it to your brand, or refine it. External tools may charge separately.
ETERNA creates your video direction.
Your chosen video AI creates the video. Copy your production prompt into its application; external provider charges may apply.
Direct connected generation is unavailable until verified. No separate ETERNALABS video rendering service.
The Inspiration Vault
WELCOME TO THE POSSIBILITY.
Extraordinary brands begin with extraordinary ideas. Explore what your imagination could become.
VANTA NOIR
An experimental fragrance house where scent becomes invisible architecture.
SOLAR DYNASTY
An Afrofuturist cinematic universe spanning a thousand-year royal lineage.
NOCTURNE 88
A luxury automotive atelier building eighty-eight cars a year, no more.
NEUROVAULT
Cognitive technology that treats the mind as the last private vault.
SABLE MONARCH
An architectural fashion house where garments are built like monuments.
THE OBSIDIAN ORDER
A prestige science-fiction franchise about power, ritual and ascent.
SYNTHSKIN
Advanced skincare engineered like laboratory equipment, worn like silk.
ECLIPSE RESERVE
A hospitality brand that opens its doors only during celestial events.
YOUR LABORATORY
IS READY.
Not another worksheet. A collection of eight laboratory formula cards — each with a principle, an experiment, and a starting formula for your brand.
Your ORIGIN KEY Formula Collection includes a VIP credential, the first-four-element reaction sheet, and the complete eight-card set.
- Eight individual formula cards
- Four-element starting sheet + VIP QR credential
- Ten-page collector set / VOL. 001
Free download. No Lab Elements required.
ORIGIN
ACCESS LEVEL 00 / ORIGIN
VIP LABORATORY ACCESS
ETERNALABS-ORIGIN-001
// ETERNA Discovery Mode
Discover direction.
Explore three fictional worlds. Shape an identity, campaign, and cinematic concept through your own choices.
Guided demo — no live AI
Curated previews. One connected journey. Your brand starting point.
Begin Discovery Mode →// ETERNALABS Creative Workshop
Every tool. Up front.
Brand strategy, creative direction, production-ready prompts and eligible execution — one connected toolkit. Built-in creation shows its Element cost; Director prompt packages use one eligible included ETERNA chat.
- StrategyOpen
ETERNA
Your AI Brand Architect, Creative Director and Mentor. Develop the vision and learn the approach.
- Conversation
- Included chats
Visitors: zero-AI Discovery · live AI: eligible finite funded chats
- StrategyOpen
Brand DNA
Five guided questions become a full brand profile you approve and keep.
- AI draft
- 1 Element
Any Elements
- IdentityOpen
Brand Synthesis
Names, taglines, palette, typography and voice for a new brand.
- Brand formation
- 1 Element
Any Elements
- VisualsOpen
Art Studio
Direct visual identity with AI-ready prompts; built-in image generation remains separate.
- Per artwork
- 5 Elements
Any Elements
- MarketingOpen
Campaign Lab
Plan strategy, direct campaign messaging and produce approved text, images and static frames — no publishing.
- Text
- 1 Element
- Ad image
- 5 Elements
- Storyboard frame
- 5 Elements
Brand Growth or Creator Lab · frames need Scale
- SoundOpen
Voice Lab
Turn a script into a natural voiceover in six voices.
- Per voiceover
- 2 Elements
Any Elements
- StrategyOpening soon
Claude writing core
Long-form brand writing for ETERNA, powered by Anthropic's Claude.
- Per writing request
- 2 Elements
Any Elements
Built-in rates match your Lab. ETERNA creates video direction; your chosen video AI creates the video. Connected providers may charge their own API fees.
// The Expansion Protocol
The next reaction is already taking shape.
The laboratory is evolving. Discover the creative capabilities and technologies shaping the future of ETERNALABS.
01
Identity Creation
02
Connected Intelligence
03
Cinematic Creation
04
Advanced Creative Automation
You have the idea. where to begin.
Discover your brand's identity, create with purpose, and keep building inside ETERNALABS.