ETERNALABS / THE CREATIVE WORKSHOP
Your vision. Your creative toolkit.
Develop Brand DNA, learn the creative approach, and prepare strong prompts. Copy them to your chosen tools, or use eligible supported connections and built-in studios for production.
One brand. One creative direction. Connected creation.
What are we creating today?
Your brand is the foundation. Tell me what you'd like to create next.
Studio 01
Brand Studio
Build the identity behind the idea.
Develop your brand's name, positioning, personality, messaging, and visual direction with ETERNA.
- ETERNAIncluded chats
- Brand DNA1 El.
- Director Mode1 El.
- Brand Synthesis1 El.
- Claude writing coreOpening soon2 El.
Studio 02
Visual Studio
Direct your visual identity.
Learn composition, lighting and style through image prompts; keep built-in artwork generation separate.
- Art Studio5 El.
Studio 03
Campaign Studio
Give your brand a voice.
Turn your identity into advertisements, marketing concepts, social content, coordinated campaigns and voiceovers.
- Campaign Labfrom 1 El.
- Voice Lab2 El.
Studio 04
Motion Studio
Direct your next cinematic production.
Get a cinematic brief, provider-specific prompt and practical technique guidance. Copy, save and refine. ETERNA directs; your chosen video AI renders.
- Motion LabIncluded chats
- Runway premium videoOpening soon—
- Video VaultFree
Director prompt packages use one eligible included ETERNA chat, not Elements. Built-in generation shows its Element cost before approval. Save prompts to your brand; direct connected video delivery is unavailable until verified; external videos are not automatically saved here.
Tools, prompts & AI connections
Built-in generation uses Elements. Copy & Create needs no API key; external applications may charge for execution. Eligible memberships add supported API connections.
- StrategyOpen
ETERNA
Your AI Brand Architect, Creative Director and Mentor. Develop the vision and learn the approach.
- Conversation
- Included chats
Visitors: zero-AI Discovery · live AI: eligible finite funded chats
- StrategyOpen
Brand DNA
Five guided questions become a full brand profile you approve and keep.
- AI draft
- 1 Element
Any Elements
- StrategyOpen
Director Mode
Step-by-step creative direction that remembers your project.
- Per request
- 1 Element
Any Elements
- IdentityOpen
Brand Synthesis
Names, taglines, palette, typography and voice for a new brand.
- Brand formation
- 1 Element
Any Elements
- VisualsOpen
Art Studio
Direct visual identity with AI-ready prompts; built-in image generation remains separate.
- Per artwork
- 5 Elements
Any Elements
- MarketingOpen
Campaign Lab
Plan strategy, direct campaign messaging and produce approved text, images and static frames — no publishing.
- Text
- 1 Element
- Ad image
- 5 Elements
- Storyboard frame
- 5 Elements
Brand Growth or Creator Lab · frames need Scale
- SoundOpen
Voice Lab
Turn a script into a natural voiceover in six voices.
- Per voiceover
- 2 Elements
Any Elements
- VideoOpen
Motion Lab
Direct an AI-ready cinematic production with ETERNA. Your chosen external video AI creates the video.
- Included chat
- Included chats
1 eligible ETERNA chat per package · no Elements
- VideoOpen
Video Vault
Previously saved clips, sorted by brand. Watch, download, organize. No new video is rendered here.
- Always
- Free
Members
- StrategyOpening soon
Claude writing core
Long-form brand writing for ETERNA, powered by Anthropic's Claude.
- Per writing request
- 2 Elements
Any Elements
- VideoOpening soon
Runway premium video
Customer-owned Runway account. Key checks available; direct video delivery remains unverified and unavailable in the ordinary experience.
- External provider billing
- —
Revised Creator or Studio connection · explicit provider billing approval
Two ways to pay. One ETERNA experience.
Buy Spark ($29 / 40 Elements), Growth ($89 / 120) or Scale ($199 / 300), or join Creator Lab ($59/month / 75 monthly Elements) or Studio Lab ($159/month / 200 monthly Elements) — BUILD YOUR BRAND FOR ETERNITY.
Visit the Supply Room