Fuel the laboratory.

ETERNALABS BRAND SPARK laboratory artwork

Element 40

BRAND SPARK

"Every extraordinary brand begins with a spark."

$29

40 elements · one-time

$0.725 per Element · never expires

Includes 20 ETERNA chats and 2 research answers per purchase — not unlimited.

Updated launch offer.

  • ◆Brand naming
  • ◆Brand strategy
  • ◆Audience positioning
  • ◆Tagline development
  • ◆Brand voice
  • ◆Brand messaging
  • ◆Color palettes
  • ◆Typography recommendations
  • ◆SVG logo blueprints
  • ◆Saved brand projects
ETERNALABS BRAND GROWTH laboratory artwork

Element 120

Most Popular

BRAND GROWTH

"Transform an idea into an unforgettable identity."

$89

120 elements · one-time

$0.742 per Element · never expires

Includes 50 ETERNA chats and 4 research answers per purchase — not unlimited.

Updated launch offer.

  • ◆Everything in Spark
  • ◆Campaign strategy and ad copy
  • ◆Supported AI image concepts
  • ◆Social campaign visuals
  • ◆Image variations
  • ◆Character concept briefs
  • ◆Saved campaign assets
  • ◆Director Mode brand guidance
ETERNALABS BRAND SCALE laboratory artwork

Element 300

BRAND SCALE

"Take your brand beyond the ordinary."

$199

300 elements · one-time

$0.663 per Element · never expires

Includes 100 ETERNA chats and 8 research answers per purchase — not unlimited.

Updated launch offer.

  • ◆Everything in Spark & Growth
  • ◆Cinematic scripts
  • ◆Static storyboard frames — not video
  • ◆Advanced character concepts
  • ◆Brand world-building
  • ◆Multi-episode campaign planning
  • ◆Saved brand and campaign projects

// Monthly Membership

BUILD YOUR BRAND FOR ETERNITY.

Ongoing expert direction, guided AI learning, persistent brand context and provider-specific prompts — with finite ETERNA chats, monthly Elements and supported connection slots.

Monthly laboratory membership

Recurring

CREATOR LAB

Build a recognizable brand. Keep it showing up.

$59 / month

75 Elements every paid billing period

$0.787 per included Element · Growth access while paid

Includes 40 ETERNA chats and 4 research answers per paid month — no rollover, not unlimited.

AI Connection Vault: 1 Text, 1 Image, 1 Audio and 1 Video connection (4 total). Revised memberships only; slots are not a count of verified generation integrations.

Updated launch offer. Existing memberships keep their original terms.

A possible monthly creative mix

25 text requests + 10 images

Or up to 75 text requests, or 15 images if you use the entire allowance for one type.

Examples, not extra allowances. Director guidance and other paid actions draw from the same Elements.

  • ◆Growth-level access during your paid period
  • ◆Brand-led campaign strategy, ad copy and content calendars
  • ◆Image concepts and social campaign visuals
  • ◆Director Mode for ongoing brand decisions
  • ◆Saved brand projects and campaign assets

Monthly laboratory membership

Recurring

STUDIO LAB

More campaigns. More creative range. One consistent brand.

$159 / month

200 Elements every paid billing period

$0.795 per included Element · Scale access while paid

Includes 100 ETERNA chats and 8 research answers per paid month — no rollover, not unlimited.

AI Connection Vault: 3 Text, 3 Image, 3 Audio and 3 Video connections (12 total), plus Studio-exclusive Grok within Text slots. Revised memberships only; slots are not a count of verified generation integrations.

Updated launch offer. Existing memberships keep their original terms.

A possible monthly creative mix

75 text requests + 25 images

Or up to 200 text requests, or 40 images if you use the entire allowance for one type.

Examples, not extra allowances. Director guidance and other paid actions draw from the same Elements.

  • ◆Scale-level access during your paid period
  • ◆Everything in Creator Lab with more monthly Elements
  • ◆More image variations and character concepts
  • ◆Cinematic scripts and static storyboard frames — not video
  • ◆Director Mode for multi-episode campaign planning

Campaign generation rates

Text or storyboard script: 1 Element · Generated image or static frame: 5 Elements

Membership is for an ongoing creative rhythm; one-time packages are for flexible, non-expiring reserves. Bulk packages can have a lower per-Element price. Director prompt packages use one included ETERNA chat, not Elements. No unlimited third-party generation or finished video is included.

Renews monthly. Cancel through Account Settings; access remains until the paid-through date. Unused monthly Elements expire at period end without rollover. Purchased Elements and permanent tiers remain yours. No extra grace after an unpaid renewal. Connected AI providers may charge separately; unavailable video and audio are not included as live tools.